Getting rank for keywords that I don't want to appear on my website [duplicate]

Posted by Rober on Pro Webmasters See other posts from Pro Webmasters or by Rober
Published on 2013-11-04T19:39:27Z Indexed on 2013/11/04 22:15 UTC
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seo

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search-engines

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indexing

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keywords

This question already has an answer here:

Which keyword should I use. colors or colours or a combination of both? 2 answers

One of my products has two names. One of them is what I consider correct and thus it is what I want to appear on my website. The other name is incorrect for me, so I would like to avoid it. But I know that many people will search my product using the "bad" name.

How could I get the "bad" name indexed for my site on search engines even if nobody can read it there? Of course, I want to do it "legally" so that no engine will ban my site considering it as cloaking, black hat SEO, etc...

EDIT: Having that "bad" name on my backlinks is not an option. For example I would perceive user reviews connecting my site to that word as a negative point.

Maybe having my site as a search result for that word could be negative as well, but I think it is worth it.

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